Michael Shoup

“Loving life is easy, it’s learning how to live that’s the hardest part”

What I’ve Learned…

Hello WorldI’ve never much liked talking in the third person. Every movie that’s reached me, every book that’s spoken to me, has done so by letting me feel like I’m in the driver’s seat… like I could have a conversation with the characters. Any good song can only hope to do the same, and it’s been my mission since I was a kid to write those.

I was lucky enough to learn what I wanted to do with my life at a young age. Playing music in church taught me how to reach people at their heart. Playing music in bars when I was 16 taught me that humility and a good sense of humor may make people remember you better than anything you could do on a stage. I was raised in Dayton, OH, in a cozy suburban home that allowed me to spend more time developing and writing than worrying about money, food, or shelter. I am incredibly lucky and grateful for that. I currently live in Nashville, TN surrounded by a community of amazing singers, writers, players, and performers I get to call my friends.

This record, “Learning How To Live”, has been a quarter century labor of love for me. Written throughout the last 4 years, it covers relationships good and bad, the frustrations and joys of seeking, losing, and seeking again the things we long for in life, and most importantly for me, the realization that we’re all learning as we go. I’ve lived and re-lived each of these songs countless times, and never knew until we started recording them how much I could learn from my own writing. Songwriting has always been the looking glass I use to see the world, and through the persistent friendship and talent of my Producer, Paul Shearer, we now get to turn that looking glass over to you guys.

What kind of music is it?

I’m a dude and play guitar, so I’ve heard people say I remind them of John Mayer, Ryan Adams, or a decaffeinated Jason Mraz. Personally I like to think of my music as one part Jackson Browne, one part Hall & Oates, two big scoops of everything I heard from my stereo in the ‘90’s while ignoring my math homework, and a sprinkling of Sesame Street optimism. I learned to play guitar with The Beatles, Tom Petty, and James Taylor. e.e. cummings showed me that it’s not always what you say, but what you don’t say and how you say it.

Why I do it.

TruthI’ve lived, loved, learned, and worked in the music industry for the greater part of 10 years. I’ve been A&R at an indie record label. I’ve helped build websites for artists like Lady Antebellum and Kelly Clarkson. I’ve played as a side-man for regional and national touring acts. But all of these have had one common thread; communicating music. My hope through songwriting is to connect with you guys, the readers, listeners, and music participators, in a way that I’ve only touched on so far. To start conversations. To make us ask ourselves the big, and the little questions… and then laugh about them a lot after. So here I am, writing for you, if only because I know there’s nothing else in the world I’d rather be doing. Let's talk.

Press Bio: 

[for those of you who do appreciate the use of third person]

Michael Shoup is an anomaly in the music world.  Based in Nashville, TN, he manages to tour extensively as a Solo Recording Artist while serving as the Founder and CEO of his internationally recognized Creative & Web Development Agency, 12South Music.  His music credits include performances at SXSW, the CMJ Music Marathon, touring with The Stone Temple Pilots, and working for artists from Lady Antebellum and Taylor Swift to Kelly Clarkson.

Staying true to his music roots, 12South Music was founded with a simple goal in mind: help artists.  From developing boutique, custom websites that aid fan interaction to helping artists understand their careers as entrepreneurs, Shoup and his team represent the hopeful future of the Music Industry.  Everyone on staff has recorded an album at some point and many staff members play and tour extensively.  Needless to say, they practice what they preach.

Recently, Shoup and 12South Music launched a private BETA for their first internal product, a visual social media #hashtag aggregator called Visualive.  As Shoup explains it, “Visualive is a #hashtag beautification engine that converts audiences into active participants at live events. Snap a photo, tag and post it to Instagram, and watch it become part of a constantly updating digital canvas.”